The Bus Yard

The Bus Yard is a pop-up food and drinks venue based at Liverpool's Crosby Marina (U.K.). My task was to design the companies logo. If you would like to know more about The Bus Yard, please use the following links:

• The Bus Yard Facebook Page
• The Bus Yard Instagram Page
• The Bus Yard Linktree
• Secret Liverpool Article (This Double Decker Bus Bar With Street Food And Music Has Returned To Crosby Marina)
• Secret Liverpool Article ( The Much-Loved Double Decker Bus Bar Is Returning To Liverpool’s Baltic Triangle This Month)
• Liverpool ONE Article (The Bus Yard at Liverpool ONE)

The general direction of the design was established very early on so there wasn't much variation is the designs during the creation process. With that said, you can see some of the concepts which didn't make the cut in 'The Bus Yard Concept Designs' sketchbook.

• The Bus Yard Concept Design Sketchbook

One of the requirements of the brief was to design the 'main' logo and provide a collection of variations of it. The reason for this was so the people at The Bus Yard could easily integrate the logo into future marketing material, signage, uniforms Etc. The outcome of the project is the series of images below.